Health Innovators
Health Innovators

Episode · 2 years ago

Oh sh*t, I launched 2 weeks before the virus! w/ Dr. Tony Rocklin


What happens when you launch a product just weeks before a pandemic hits? You learn to pivot, and pivot well, or you risk getting lost in the noise of COVID-19.

Innovators who are used to in-person interactions with clients and prospects face a new challenge in the new COVID economy: being unable to utilize tried-and-true outreach. This poses many problems. Not only do you have to rethink how to get your message out, but now you have to get creative in order to get your message heard while trying to navigate digital options you might not be familiar with.

However, what may seem insurmountable at first glance, becomes navigable with a little creativity and a bit of priority-shifting. 

In this episode, MedRock founder and CEO Tony Rocklin tells us about his experience launching a product at the dawn of COVID-19 and how he’s using creative solutions to get his message heard and place his company in a stronger position when the post-COVID shift occurs. 

Here are the show highlights:

  • Why unplanned marketing tactics trump planned marketing tactics (9:57) 
  • The trick for spending more time with your family, engaging your audience, and growing your business at the same time (10:27) 
  • How to not have your business crumble before your feet when the pandemic takes you from 50 clients per day to 4 clients per day (13:27) 
  • Bootstrapped hacks for raising money without giving up equity in your business (16:44) 
  • 2 reality-altering changes that will happen as we move into a post-pandemic world (20:44) 
  • How to position yourself as a leader in your field — especially if it makes you queasy with discomfort (26:32) 
  • The “journal method” for creating content that instantly eliminates your natural insecurities (27:57) 

I've spoken with dozens of health innovators, and nearly everyone is trying to figure out their best pivot strategy. But they don't know what to change, how to pivot, or if their new pivot strategy is the right move.

So I went into overdrive putting together a clear, actionable 5-step worksheet that will help you quickly define your most viable and profitable pivot path through the COVID crisis. And I’m giving it to you for FREE — no strings attached at


Guest Bio

Tony Rocklin is the CEO of MedRock, a company that designs and manufactures medical devices and sports medicine products that “get people moving and keep people moving.” Leveraging his 21 years experience as an orthopedic and sports physical therapist, Tony recognized an opportunity to fill a physical therapy need and designed HipTrac and HotRock, just two of the products developed by MedRock for use in rehabilitation sports performance-enhancement and personal well-being.  

In addition to his credentials as a CEO and physical therapist, Tony is also the father of two and a husband who’s learning to balance work life and home life with healthy, positive approaches.

For more information, reach out to Tony on

Welcome to Coiq, where you learn how health innovators maximize their success. I'm your host, Dr Roxy, founder of Legacy DNA and international bestselling author of how health innovators maximize market success. Through handed conversations with health innovators, earlier, doctors and influencers, you'll learn how to bring your innovation from my idea to startups to market domination. And now let's jump into the latest episode of Coiq. Welcome back to IQ listeners. On today's episode I am speaking with the CEO of Med Rock, Tony Rocklin. Welcome to the show. Thank you so much for having me. I really like that, Med Rock Rocklin, that's nice. That's on purpose. That was not an accident. Yeah, so, before we get started and get into all of our questions to our listeners, a little bit about your background and what you've been innovating. Sure. So I'm in Portland, Oregon. I went to Oregon State University for Undergrad and then Pacific University for Grad School for my master's and doctorate in physical therapy. And you know, I've always wanted, I was always involved with movement of played basketball to Oregon State and I knew I wanted to do something involving human performance and helping people to get moving, and so been a physical therapist for twenty two years now. And then, of course, as it relates to Med rock, I had this idea for a way that people, we can help more people at home. So the Genesis of my company, Med Rock, was founded on this first medical device that I invented about ten years ago. Wow, okay, so tell us just a little bit about that device. So it's called hip track and you know, not to go too deep into too many details. I want to put the listeners a slow we basically have when people get hip post arthritis. It's an incurable pathology and it's going to slowly progress towards hip replacement, if you know, if it goes on long enough, and hip replacements today will only last about thirty years at best, and so we really only want to do one per person because the second one is you can do it successfully, but it's harder for the surgeon, there's less bone to work with, the results are varied. So we want to get people to sixty two, sixty five years old before their first hip replacement, if we can help it. Well, it used to be a grandma and GRANDPA back in the day getting hip replacements, but now it's thirty seven year olds, forty two year olds, fifty year olds, and so my passion, my expertise came to helping people bridge that gap from diagnosis to hip replacement, or maybe they can make it without hip replacement. And one of the techniques that we do is called long acts as traction, and you know, basically it's as symbol as it sounds. You just pull on somebody's leg. Now what we're doing there, there. It does certain things. It does give a lot of pain relief, but it starts... mobilize or stretch this tissue that gets really tight. And that's one of the problems with our threat as you can't move your leg. And so people will say, Oh, can you just do that for a half hour? That helps so much. It's like, well, now I can't just stay in here and pulling your leg and clinic forever. So well, why don't we get something at home? And so I thought just got to be something out there, and I you know we have cervical traction and lumbar traction for back and neck. I'm like, there's got to be something. Couldn't find it. And I thought, will somebody will invent this. I don't need to know how it we're to begin. And finally, after about ten years of putting that off, you know, I'm like, this is ridiculous. People need this. There's about twenty to thirty million people in the US that need this today, and so I just basically went out and, you know, long story short, invented it. Yeah, it's Nice, and now it's going to do it. Yeah, and I'm really proud of it. It sells in twenty six countries now and, you know, just this kid from Portland, Oregon made something to help change the world in some little way. You know, that's what this show is all about, how each one of our guests and listeners are changing the world, change, shaping healthcare in their own small way. Yeah, so it's thinking of change. So the the conversation that we're having today is, you know, going to be slightly different than maybe we talked about a few weeks ago, because there's something that's really on the mind, in the hearts of every entrepreneur, every health innovator out there, and it's kind of dive in deeper into what does this covid crisis mean for healthcare entrepreneurs as a whole, and then just to hear your story and how it's impacting your business. So first just kind of tell me, you know, where our listeners, what your take is on like how do you think this is impacting entrepreneurs and healthcare? Yeah, it's I have so many levels, so many feelings about this, personally and professionally, as we all do. And funny, but not funny. You know, my second product, Hot Rock, I launched about a week and a half before the crisis really hit. I did not, I did not write pandemic in my business plan as one of the risks associated with launching this product. That I said, like nobody had that as like Scott Threats, prepare for Global Camp Plan pandemic, right, and so you know. So It's Im all you can do is smile about that. I'm like, only I could launch something during a pandemic. You know, there's right. And so from a from a personal level, you know, I fly around the country quite a bit. Well, I can't fly to meet people facetoface, and that does impact my my business. We can do things like zoom calls and whatnot, but I'm kind of a feeler person. I'd like to look the person the eyes and being the room and kind of sense that nonverbal communication. I can't do that. Yeah, we're all learning. Zoom is really blowing up in the in the world right now, as you can see, best friend my kids have zoom calls with their classmates every week. So anyway, so you know, that's one aspect, one way that it affects manufacturing. So I...

...have stuff made in the USS stuff made in China and you know, I was lucky in the sense that I was in a manufacturing lull for about the forty days or so that my team over in China was was limited. They you know, they couldn't go and so by the time I needed to start doing more manufacturing type stuff, it just the timing worked out great. But I can and I just feel for those people that their business is impacted because they can't get certain supplies, you know. And just personally trying to home school, I'm trying to run a business, launch products and teach my kids how to do math that frankly, I can't even remember how to do it myself. And so it's you know, and they it's all about just a family time. So yeah, it's been really tough in that way. Yeah, I think a lot of a lot of folks are asking themselves. And I smarter than a fifth grader. I can't I figure this out. Yea, I have degrees, I have multiple degree is so hard? Exactly right. We go through that all day long. Yeah, and I say, you know, probably putting the broadband to the test as well. If you're all fighting for is it my business, Your Business? Homeschooling, gaming to entertain them? The it's tough with the we don't want our kids on technology, but so much of the education is on technology when you're during the pandemic crisis in your at home. So we're we have to get really creative and it's it's been. I mean, if there's anything that pausit that comes out of this, it's going to be a lot more of this family connection time. We're around each other so much more, learning how to manage these time and then learning how to be creative with learning without technology. For the kids or they're the screen time is limited. Yes, so it's really the first couple days, the first week was tough. You know, there was a lot more a red wine at night after we're just trying to keep that from sneaking into the middle of the afternoon now. So, but yeah, creative stuff is happening. You have a really great example, I think, of how you are maybe integrating family it, but the personal life in the worklife right now. Talk about that a little bit, Oh man. I mean it's one thing that with hot rock. It's a the second products that heated foam roller, and so it's the first of its kind in this way. And you know, we launched this that we can half or so before the major crisis sit in the US. And so I'm looking at nowaday. Almost of my products are things that people can can do at home and we want to keep people moving at home. In a lot of people in they have more time. They're not moving an extra siyes as much. It's a it's a very it's a great irony. And so what I decided to do was, let's let's film a couple of videos and with and show people in three to five minutes what can you do with a film roller, for example, any film roller, even if you don't have a form roller. There's other...

...ways of doing it. Yeah, the kids are running around here. This is I'm I'm filming in their play area. So I decided to bring my daughter into it and anyway, so we do this video. No one cared what I had to say. They loved my daughter. They loved they love the blooper real and so now everybody wants to see more of my daughter. So now I'm going to have to figure out how to tell my wife that the kids are dropping out of school permanently and there it's going to be Youtube Heroes, right, right, right. So now my son's in it. Now I got my wife into it, you know, last night. And so now we just want to keep growing this little family business and just I think all of us were very active family. If I want to share that little bit out, it doesn't take a lot of money, doesn't take a lot of time. Get Moving, get outside for your family, but stay away from people and here's what you can do at home and just a few minutes. I think that that is just so brilliant. You know, so prior to the COVID crisis, there's a you know, a practice called real time marketing, right, and the idea is that you know, in any given day there's things happening that create these little opportunities for us. As you know entrepreneurs to seize that opportunity in create some marketing magic, if you will, and a lot of times it's, you know, not something that you plan, it's something that you just do on the fly and that's that's a brilliant example a real time marketing and being able to, you know, create a family experience, engage with your audience in a really powerful and meaningful way, because who doesn't like kid video? Thank you. I appreciate that feedback. I I think the kids are learning something to their they're learning by modeling and there and they ask me like why are we doing this? So there's so much there's so many educational opportunities just within the family. Yeah, yeah, absolutely. So a lot of what I talk about is, you know, how how do health innovators rise above the noise? And you know, right now it's like we are, because there's this huge migration to all things digital and virtual. Like I don't know about you, but my mbox is like tripled, quadrupled and Clutter Right Every company that I forgot even had my email addresses messaging me now and so rising above the noise was always important, but it's even like more critical of how we getting creative to break through that clutter and I think that you just provide a really brilliant, easy, affordable example. Yeah, thank you. Yeah, it's true. They're my inbox. There are. I'm receiving so much information right now about how you get this to help this and get this to help this, and I and I really don't want my mission get lost in that as well, because I feel like on one hand it's like, okay, do people need this heated foram roller this? Is it a luxury item? Is it? Is it?...

Is it too much? But on the other hand, one visit with with myself in the clinic or another physical there's chiropractor can be over a hundred dollars, and so to have this item at home that is so motivating and feels so good to help the people get moving. It's a medical necessity and and I'm just trying to make sure that my message doesn't get lost in a lot of these. You know, and you see quite a bit of stuff that's like, okay, well, well, I can critically praise that. That is not something people need. You're trying to take advantage of a situation. But I just don't want to get lost in that. Noise. Yeah, yeah, I think that's a really, really good point. So let's kind of just take pull back a little bit and take a broader look at how how is this, you know, epidemic, our pandemic, affecting Your Business? You know, we can look at it a multi different, multitude of different layers, you know, financially, from economically, operationally, from a from a leadership standpoint, with your team's being global. Let's talk about that. And you know what's different for you today? Yeah, so, as soon as a lot of my business happens, a hip track I get, I sell a lot of units to the VA physical therapist and physicians in the Va, as well as probably clinics all around the country. You know, there's about seventy five thousand PTING car prix clinics in the country. Well, all those businesses are so down right now. Even at my own clinic, you know, we went from seeing about fifty people a day to four and twenty eight to ten people a day. And we're, you know, and obviously we're jumping on the telehealth and tell a medicine type of thing too, but which is critical to help so many people. But you know, so my referrals for hip track, for example. You know, the facts machine has been very quiet the last two or three weeks and so it's definitely impacted US financially and of course, as we were joke, you know, joking, but talking about before, you know, launching hot rock. Literally the week before we started a crowdfunding campaign for that on Indie go go and I thought, okay, here's a great way. We're word in full production, but here's a great way to create some awareness and you know, through an indiego go campaign. And so we did that and the first week was fantastic and then it just took a nosedive and so we're like, well, that's a bummer. But fortunately we've met our goal on there and we are have extended the campaign. We were we weren't planning to extend the campaign, but now that we've been educating people, they started to pick back up again and people are really prishing it. That and so and we're getting a fifty percent discount. So we extended the campaign another four weeks. And but it's really affected at people, you know, don't number one, a lot of people understand crowdfunding and in the second thing, during this they're not thinking about helping other companies. You know, their help thinking about themselves. You know, rightly so, and so financially it's really affected the business quite a bit. You know, we're going to be okay. Obviously we're going to get through...

...this, but the I never thought I'd ever see a time where physical therapy as a whole profession. During the worst economic times we've we net we're always busy. Yeah, really shocking for the first time how that's affected my work is so intertwined with the with medical doctors and therapist, so it's been tough. HMM. Yeah, Hey, it's Dr Roxy here with a quick break from the conversation. Are you trying to figure out what moves you need to make to survive and thrive in the new covid economy? I want every health innovator to find their most viable and profitable pivot strategy, which is why I created the covid proof your business pivot kit. The pivot kit is a step by step framework that helps you find your best pivot strategy. It walks you through six categories you need to examine for a three hundred and sixty degree view of your business. I call them the six critical pivot lenses. As you make your way through this comprehensive kit, you'll be armed with the tools, tips and strategies you need to make sure you can pivot with steed without missing out on critical details and opportunity. These learn more at legacy type and DNACOM backslash kit. So for our listeners, just explain what crowdfunding is and how you're using it, how you are using it before as an entrepreneur, and then you know what motivated you to extend it. Yeah, so a lot of people know, they've heard of kickstarter, a lot of people have heard of Indiegog, but you know, go fund me. There's all these platforms where, whether it's something tragics happened and people you know need help financially, but also musicians who want to launch an album or artists who you want to do certain things, or in like myself, I thought, well, here's a way that I can raise money and not give up any equity. Uh Huh, mob mentality. People really want to be part of something, and so a lot of us at our level can't be part of you know, the Amazons and the Nikes and all these big companies launch when they first start as artist, as a startup, and so go on these platforms and you can look through all these thousands of businesses and see that's so cool. I really like that. And so what you basically do is it's a donation or a contribution. You know, it's not a purchase. In fact, effectively you're going to go on there and say I'm going to help this company meet its financial needs and go into production and an exchange, I'm going to get a perk, and those perks range from you get, you know, in my case, the perk for Hot Rock, which is the name of the heated form roller, is you get fifty percent off. The caveat is you're not getting that delivered tomorrow. You're going to have that delivered in two months, six months, twelve months or whatever. In our case we were already in production, so people in May, and so we're pretty lucky. But I've I've purchased things off kickstarter and forgotten about it and about a year later the same shows up. I'm like, oh my gosh, if they finally did it. But it's so fun to be part to get back or and to help this company and say I was part of that when it first started...

...out and for the company. We're not giving up equity. It's like pre cells, pre orders. Yeah, usually beneficial program that's a great hack for our listeners, especially for those that are bootstrapped and, you know, maybe those that were in the thrust of raising money and you know, their whole world just crumbled because now all the pitch competitions and all the conferences are gone. So I think that's brilliant. Ye, but yeah, glad to hear it. Thank you. What about from a leadership standpoint? You know, do you have a team that is, you know, spread throughout the country? Are you being kind of challenged with helping them eliminate fear or keep up morale and kind of have confidence in this down market, or or is that not something that you're facing? Yeah, it's a big it's a big part of it. You know, you're as a leader, you have your own feelings in your own needs and requirements, but you're only as good as the people around you and you really have to take care of your people and each other. I'll tell you one thing that has especially in the physical therapy business, we're all leaning on each other quite a bit. There's way more open communication about how we'd feeling and stuff, and so as a you know my what I think I need to help in my contribution to help people this pindem is just be an educator and make sure we stop the spread of misinformation and just help people to stay moving, get moving and stay moving. So I've really taken on the challenge of just trying to be an educator, which naturally him as a physical therapist, and so talking to my team, there's a few of us around the country, and just trying to say hey, in our little area, let's just try to be a stable, positive force and just try to help educate people and just really keep them moving. Yeah, yeah, absolutely. So it was talking to a friend of mine in one of these women's groups that we were meeting via zoom a couple of day nights ago, and so she is the VP of leadership for a global company and so she's exposed to a lot of different cultural dynamics and kind of a lot of different things that are happening around the world, and so she was talking about an Asian meeting that she just had and you know they're there several weeks or maybe even months ahead of us, and so she said is they were kind of starting to just the really early stages of coming out of this. They were talking about two things that have are different now prior to and so I was, you know, I think all of us kind of leaned in and we're like, we're really anxious to find out, like what's going to be that new normal and almost kind of bracing ourselves maybe for, you know, the negative part. And it was really surprising. So the first thing she said was that, you know, people had a tendency to be more openhearted, have their hearts open more and listen and really value and appreciate what the other person was saying and them as a person. And I thought, well, if that's what comes out of this, that's really good, right.

And the second thing was this sense of global solidarity, and I thought that's a beautiful thing as well. You know, kind of thinking that if those are the two things that rise out of the ashes, you know, I think it's really for the first time ever, everyone around the world, we're all facing the same thing in a lot of ways. You know, there's certainly some nuances that are different, but we are all facing this and some former fashion, and so it makes you feel like, you know what, no matter what country, no matter what ethnicity, no matter where you come from, like, we're all people and we're all dealing with the same thing. Yeah, yeah, you know, to what makes me, what comforts me personally, and I I sort of wasn't aware of this until, you know, about a week and a half ago, but it feels comforting that I'm not alone. Now we have our family, we're not alone, or we have friends, but it looked like as a as a human, it feels good we're not alone. Doesn't matter, you know, Republican Democrat, doesn't matter how wealthy, how poor, you know, whatever, no, rely, you know, it just doesn't discriminate. And so we're literally, for me the first time, a as a species. We're in this together. Yeah, right. Comforts me that everybody's going through this. Jeff bezos is going through this. Right, we're all going through it. So that's open for all the paper to this has been really, really crazy in that in that way, and I think what you said you hit, you hit the nail on the head. What comes out of this? I can already feel that we just were getting the kids are more open hearted, they're more sensitive, they're talking about their feelings in. My wife and are looking at each other. Okay, don't move, don't say anything, let them keep going. This is fantastic and you know it's been. It's been. If if back can, if this can come out of that, and especially in our country now, where there's a lot of divisiveness and whatnot, it this. It really is pulling people together. Hmm Yeah, YEP, couldn't agree more so. So let's kind of just get back to the strategy component in and so what other things are you looking at when you are, you know, considering how you might pivot around what's happening? You know, I think that there's a number of different lenses that entrepreneurs have to look at. You know, how we sell, how we market, how we message, how we position, all of those things may be different. It doesn't mean that we've got to change everything, but I think just taking the time to look at all of those things is really important. kind of triation and seeing where are we, what does what deep needs to change. What are some other things that you're trying to figure out right now? You know, one of the big things, and has a couple of layers to it, is I'm so used to flying around meeting with people, providing educational like clinical in services, which is a big part of my company, and learning how to... more comfortable on these zoom calls, learning how to do more webinars, how to reach more people and really, of course, we need to do that all along, and that's one of my personal challenges, is that I just don't like being on webinars. I like to be in person, and so that is really pushed me more into that comfort zone of doing that and helping to create the awareness. We've been talking as a team and there's two parts to this, but even even before the pandemic, we were already talking about we need to we need to check these boxes. One of the biggest things was I was still working in the clinic. So, I mean, this is it could be a whole other conversation, but I'm trying to start this business, Med rock, while working sixty hours a week in the clinic. And, you know, like a lot of us who are starting something, and this is great for other clinicians who really you want to try to start you know, do something I've done is you have to tolerate a certain amount of discomfort, like you can't just quit your job, which is all your income. You know, in my posis situation I didn't have. You know all these you know, investors and money. You have to do both for can you tolerate the discomfort until you get to a certain tipping point where it's still a huge risk, but now you can peel that away. So just this last year I retired from ownership of therapeutic associates, that's the company we have in the northwest, and stop directing my clinics. I still go on Monday's for a few hours just to I still enjoy it and it really helps with my current business. And so now my marketing team is like, finally, this guy can now start doing marketing. One hundred and one. I've never had time for any of the stuff they wanted me to do. So so in my personal situation pivot. It's almost like let's start. You know, it's able to succeed in so many ways, but they're like, you need to write more, you need to be a professional, you need to all the stuff. And so we have as tactical marketing plan that we're really going to attack. It was going to be January two thousand and twenty. Now we're going going to look at January, two thousand and twenty one and but we'll do what we can for the rest of this year to create that awareness for all the products and and things that we do. But, man, I'll tell you, it's it's go time, but not quite yet. Yeah. So, I mean that's another silver lining, right, is that we have time to do the things that, you know, maybe the team's been telling us we need to do. So I've written a lot of articles this last two weeks, I've written a lot of blogs, I've made these phone calls and they're always you know, I'm I'm a little in the beginning I was uncomfortable, like you need to put yourself out there as an expert in your field. You have a lot to offer. I like, I don't want to be that, I don't want to it's arrogant. No, and they really taught me, like it's not arrogant. You have to be confident, you have to be a thought leader, you need to share what you have and make yourself that expert that you are. And I'm like, all right, so I've really worked on that this last couple weeks of trying to try to put myself out there more. Yeah, so here's here's an idea, and maybe your team's already thinking about this, but this might... you, even just with the comfortability of it is that if you sit down and you write what your beliefs are and what your opinions about the industry, about the the product, about, you know, just cold even be your personal opinions, you know, you just kind of categorize those and then you're creating content to help attract people that have the same opinions and beliefs as you, or you're creating that to shape their beliefs and opinions. That then all of a sudden it's like, I believe this so strongly I need to get the word out, and it doesn't feel like it's a business thing that I have to do or even a marketing thing. It's just kind of part of your DNA and who you are, and it may give you just a little bit of extra comfortability with that. Like I believe you need to do this. Hip Roller. It's fantastic. I mean that's that's the best advice to receive, because, you know, we all have our natural insecurities, like, well, no one wants to hear what I have to say. I mean, why would they? Want to listen to me. And so I can't tell you how many times we're in a meeting, we're just talking and Eric, one of our marketing guys, just slams his fist down and goes, did anybody record that? That's like beautiful content. We need that, you know. So there's if you just look at it like almost like a diary, like a Journal, just just journal your thoughts on this topic. Now give give that to me. We're going to put that out there. You're so right. You have to nail on the head that. Yeah, the other thing is that, you know, we don't have to do all the things right. So, like from a marketing I mean it's just creating awareness and demand. There are so many strategies and tactics out there right, and there seems like there's another hundred tomorrow, another hundred the next day, and yeah, so you know, it's the leader of the company. It can be overwhelming. I mean it's like that for me at times too. It's like, well, I don't want to do that that met so I have to figure out what is it that I do want to do, because we've got to do something. Yeah, but not feeling pressure to you know, spread myself or our resources so thin that I'm trying to do everything and I'm not doing anything. Well, yeah, I really I really took that away from I think it's Peter Bregman who wrote at eighteen minutes. It's fantastic. You can get okay, so when I'm in the clinic, my entire day is scheduled down to the minute. I know where I'm going, where what you know when I'm going there, what I'll be doing. It's all scheduled. Now, imagine that for twenty two years your entire life has been scheduled to the minute. There's no should we work on this or should we work on that? And so now I start Med rock. I'm sitting in my basement office and I have four thousand things to do, but no one's structuring me how to how to do all this. And I really had to learn that and that book really helped me, you know, create these three to five things and just work on these scenes deeply and not everything superficially. But it's so hard because you're sitting there, you have to turn your email up because it email comes in and for me personally, I need to...

...solve that problem right now. On that email. Yeah, you know, it's five, six PM and you're like, I did not even do anything I used to do to me. Yeah, and especially, you know, depending on where you are in the stage of your company, determines really how many hats you're wearing. You know. I mean if you're really really early stage, you're wearing maybe all the hats. You know, as you progress and you're able to hire people and kind of start to build your team, you can delegate and kind of offline some of that stuff, but there's there's still going to always be those shining new objects that are trying to lure you away from that focus of what you have and before you. That's exactly right for sure. So you've shared so much incredible wisdom with our listeners today. Is there any other advice? You know, I normally want to say like lessons learned, but it's like not past tense. It's like more like ing lessons learning, both from a personal or professional side. Is there anything else that you want to share with the health innovators like yourself that are in the trenches right now listening? Yeah, there's there's really so much. Thank you for that opportunity. I we I don't want to go on for about two more hours here, but there's there. I can relate to those clinicians who are in the trenches, who have great ideas and they want to do them but they don't know how. And you know, we learned how. We in medicine. You learn by doing. You know, you called practice and people don't like hearing that, patients don't like hearing that, but you're literally trying things. Yes, we've we've read all the chapters in the textbooks. We know how the human body works in so many ways, but you literally learn by doing and that and that kind of bounces this science and this art of how to care for another human and so forms. So all these years I'm learning by doing. So then when it when it came to starting medrock, it was like, okay, well, I don't know what anything about patents, I don't know anything about how to raise money, I don't even know where to so you just start learning by doing and it's really scary and daunting for a medical provider to think it's not possible to do this. And I guess I would say to them it's totally possible. Your ideas are important to get out there. Innovation is critical to to help, and so instead of just having the big research institutions that you know, the academia, the clinicians who have this time, we need all of the clinicians in the trenches to to speak their voice, because there's so many brilliant ideas and so there's a lot of lessons to be learned through that, and balance is one of the most important. You're in the clinical day and now you're working on your your idea on evenings and weekends and when you have a wife and two kids that are staring at you, you can really get lost in that balance. So I me personally, I learned a huge time management and balance component. But it is possible and you can raise the funds to do that. That...

...question is a whole nother podcast. I think it's awesome because, you know, our listeners need to hear that and be encouraged because you're right, there's so many clinicians, nurses, doctors that have been witnessing and being personally frustrated by all of the pains of the current system and ecosystem and have a million different ideas that they haven't act on because they for a number of different reasons, and so being able to share your story, I think is really important and it's inspiring and encouraging our listeners. And I also think that, you know, you touch on something that's really dear to my heart, is that when we have these ideas and passions, that it's really not an accident and we have a social responsibility to go out and build the solutions, build the companies and impact the world, because a lot of times the ideas that we have and the way we have them are unique to us and no one else is going to be able to birth that company or bring those solutions like we will. So it's I feel like there's a social responsibility with that. I love that. I could probably listen to you all day. That is really, really beautiful, because you may not be aware of the social responsibility, but in the clinic we always kind of joke with each other about did you get the Terry eyed hug or did you get the handshake? When you discharge them right, we're always going for the terry eyed hug and like, thank you so much for changing my life and and it's just the most beautiful thing to get that. And with hip track, especially now, and people can't go to the clinic. I'm getting emails from all over the world saying thank you so much. So you're imagining this, Terry, I'd hug of an email. You know, thank you so much for changing my life. It's like this did not exist. I did this, I created this and I'm responsible for helping all these people, whether it's not taking the opioids, whether it's they're not exercising and they have diabetes and so they're having trouble controller diabetes. So speak your voice, because you have something that can be great and people do want to hear about it. I'm really proud of that. So, Tony, how can folks get ahold of you if they've got some questions? They want to learn more about the HIP rock or Med rock or Tony Rocklin. There's a lot of rocks in there. Huh. Yeah, so our website is med rockcom, and so it has all the products on there. Right now we do have an active campaign with hot rock, which is the heated foam roller, but you can see all this information on Med rockcom and we have a couple I think we're going to do thirty days left. So if people want to get that fifty percent discount and also helped me a backer for launching this company. That's that's the way to do it. But you can definitely find me and I love hearing questions and receiving all kinds of whether it's medical questions or business questions, on email. It's really awesome to connect with all these people around the world who have this shared vision, are these ideas and and just helping people. It's wonderful. Absolutely. Thank you so much for joining me today. All right, thank you so much, rosy. Thank you so much for listening. I know you're busy working to bring your life changing innovation to market and I value your time and your attention.

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