Health Innovators
Health Innovators

Episode 125 · 2 months ago

Google: the secret to achieving product market fit w/ Matt McBride


Launching a successful healthcare startup can be difficult on its best day, but when you have all the right tools and resources, that process can be made so much easier.

When it comes to marketing, many startups are missing a huge opportunity and, instead, try to leapfrog their way to success.

In fact, the all-too-familiar assumption that marketing can wait, is the root cause of many industry failures.

Matt McBride is here to talk about why that ‘popular’ assumption isn’t the best practice if you want to build a successful healthcare solution.

If you’re looking to make a difference in healthcare communication and patient engagement, you need to understand the power of a robust and strategic marketing foundation, and Matt is here to explain precisely what that might look like.

Here are the show highlights:

  • Everyone is, or will be, a patient (2:46)
  • Know your market size and your problem (3:08)
  • Pivoting toward future opportunities (6:34)
  • The Google secret to to finding product market fit (14:00)
  • How assumptions can sabotage your startup (22:52)
  • Digital experience and the communication model (29:02)

Guest Bio

Matt McBride is President & CEO of Mend - an integrated patient engagement and telehealth platform.

He took his career in project management and ed tech a step further by applying his expertise to the healthcare industry in order to provide a better patient experience.

Matt earned his BBA in MIS and Business Management and his MBA from the University of Michigan - Dearborn.

If you want more information about Mend or Matt McBride’s work, visit website or, you can find him on LinkedIn @Matt McBride

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