The more I work with health innovators, the more evidence I have that many healthcare entities are hesitant to innovate. Between all the red tape and risks, many find it hard to see the value. And when they do, the industry generally has much longer acquisition cycles for buying and adopting new solutions.
But refreshingly, not everyone is resistant to change.
On today’s episode, we’re joined by Pothik Chatterjee, Executive Director of Innovation & Research at LifeBridge Health. LifeBridge is an example of a health system that’s truly on the forefront of innovation, and it’s incredible to hear about.
Pothik tells us about his role at LifeBridge, specifically as it relates to his work with startups and health innovators. We discuss topics like:
- The challenges that new innovators face when it comes to finding the right decision-makers and advocates to pitch and “sell” their innovations to
- What he looks for in potential innovation partners, like a compelling narrative, a diverse team, solid experience, and the ability to really prove ROI
- The general process of evaluating potential partners and finding the right way to work together, from designing the pilot to transitioning after the sale
- The differences and considerations LifeBridge looks at when evaluating innovations that are radically vs. incrementally disruptive to the system’s current M.O.
Pothik Chatterjee is the Executive Director of Innovation & Research at LifeBridge Health, a Baltimore-based community health system. Pothik’s department acts as the “front door” for health tech startups that are looking to enter a clinical setting and find the right partner to do so.
Pothik has worked with hospitals for more than five years, with a high involvement in innovation and operations. Even in his earlier work in financial services, healthcare has always been a theme in his career, leading to his conscious switch into the hospital side. He’s dedicated to better understanding the needs and challenges of patients and providers, so he can better connect them with solutions in the market.
To learn more about Pothik’s work, visit www.lifebridgehealth.org/innovation. You can also connect with him on LinkedIn.